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New Yao Ming anti-shark finning PSA released

January 7, 2010

Well played, WildAid:

When I was in China, it seemed like every single billboard featured either Jackie Chan or Yao Ming. Yao is revered there, and some people may even listen to what he has to say.

I still believe that education is the way to reach people, and a LOT of people will see this ad. It will be featured on the Chinese government’s official TV station.

For those of you who believe that people are aware of the problem and don’t care, and therefore that violence is the only way to save the environment, I ask you to consider the following:

“WildAid President Steve Trent told reporters a recent survey in China found that two thirds of respondents did not know shark fin came from sharks.”


12 Comments leave one →
  1. January 7, 2010 11:33 pm

    it will be in Chinese, right?

    • whysharksmatter permalink*
      January 7, 2010 11:34 pm

      It doesn’t seem to say that anywhere, but I really, really hope so.

      • January 7, 2010 11:36 pm

        That’s a bit of an oversight, no?

      • whysharksmatter permalink*
        January 7, 2010 11:38 pm

        There are a lot of really smart people who work for WildAid, and I’d like to give them the benefit of the doubt on this, but I’ll shoot them an e-mail and keep everyone posted.

      • January 7, 2010 11:43 pm

        Keep us updated. It seems like this is really well produced but utterly pointless as an English language message and smack of western imperialism.

  2. January 7, 2010 11:59 pm

    That’s a really excellent idea. How’d they get the government to agree to put it on their station?

    • whysharksmatter permalink*
      January 8, 2010 12:00 am

      Since they didn’t say and the Chinese government is one of the most corrupt in the world, I’m going to assume that I don’t want to know. Laws and sausages, Sam. Laws and sausages.

  3. January 8, 2010 12:06 pm

    Thanks for your interest in WildAid and the new Yao Ming PSA. All of the WildAid PSAs are produced in multiple languages. The new Yao Ming PSA will run in Chinese in China. The English version is used for our website and English speaking countries. Another example would be the PSAs we produce in India. They are translated into 35 local dialects and aired all over the country. Our PSAs for Ecuador are produced in Spanish and English.

    As for the question about the PSA running on state TV we have worked hard to develop a relationship with CCTV in China as it is the network that reaches 95% of the population or over 1 billion viewers. Our intention is always to reach the largest audiences with compelling messages.

    • January 10, 2010 1:06 am

      Thank you for an excellent ad and for answering our questions. Keep up the good work!


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