New Yao Ming anti-shark finning PSA released
When I was in China, it seemed like every single billboard featured either Jackie Chan or Yao Ming. Yao is revered there, and some people may even listen to what he has to say.
I still believe that education is the way to reach people, and a LOT of people will see this ad. It will be featured on the Chinese government’s official TV station.
For those of you who believe that people are aware of the problem and don’t care, and therefore that violence is the only way to save the environment, I ask you to consider the following:
“WildAid President Steve Trent told reporters a recent survey in China found that two thirds of respondents did not know shark fin came from sharks.”